• Assess and optimize underperforming search terms from your Google Ads campaigns.
• Automatically create a spreadsheet to maintain an organized record of your search term evaluations.
• Receive actionable insights that help you decide whether to keep, review, or exclude search terms based on performance metrics.

About this flow:

With the Search Term Assessment flow, you can easily evaluate the performance of search terms associated with your Google Ads campaigns. This flow generates a search terms report directly from Google Ads, providing you detailed metrics including cost per conversion, clicks, and conversion data. It then filters out underperforming search terms based on your defined criteria, making it simple to identify which terms should be optimized or removed. The results get compiled into a Google Sheets, offering you straightforward access to actionable insights.

The Issue

Every day, you run Google Ads and invest in search terms, but not all of them are yielding positive results. If you notice some search terms lead to a high cost per conversion or an unsatisfactory conversion rate, it’s clear you need to take action. Without a structured way to analyze these terms, it’s easy for your budget to get tied up in underperforming ads, which could hinder your sales potential. You need a reliable method to evaluate these search terms regularly to maximize your advertising spend.

The Solution

This flow addresses your need for optimization by automatically retrieving and assessing search term performance from your Google Ads account. Utilizing the Google Sheets integration, it creates a new spreadsheet where you can monitor search terms and receive a detailed evaluation with recommendations. By setting your criteria for what classifies as underperforming, the flow helps you focus your efforts on improving or excluding ineffective search terms—saving you time and enhancing your overall campaign effectiveness.

The Results

• Optimize your ad spend by identifying search terms that aren't performing well.
• Streamline your evaluation process with automated reports and assessments in Google Sheets.
• Make informed decisions on whether to keep, optimize, or exclude search terms based on detailed performance metrics.