• Organize your Google Ads data by generating custom reports and saving them into a Google Spreadsheet.
• Automatically categorize products into Bestsellers, Lowsellers, Nosellers, or Noshows based on their performance metrics.
• Schedule daily updates for fresh insights into your ad campaigns, ensuring you always have the latest performance data at hand.

About this flow:

The Google Ads Reporting flow is designed to automate the process of categorizing and reporting on your Google Ads performance. By integrating Google Sheets as a reporting tool, you can easily access your metrics at any time. This flow helps you keep track of product performance by creating custom reports directly in Google Sheets, ensuring you can monitor important metrics like impressions, clicks, and conversions. Each performance category—Bestseller, Lowseller, Noseller, and Noshow—is based on critical KPIs, which are processed and added to your selected spreadsheet, thus providing you with a comprehensive overview of your advertising success.

The Issue

Managing Google Ads can be overwhelming when products are treated the same, regardless of their performance. You face the challenge of determining which items are underperforming, struggling to convert, or not being advertised at all. Without easy access to organized performance data, like clicks, conversions, and costs, you could end up wasting your budget on ads that are not yielding effective results. To help you make smart adjustments to your campaigns, you need a clear categorization system to differentiate between your products based on their performance metrics. This is where the Google Ads Reporting flow becomes invaluable.

The Solution

This flow addresses these challenges by automatically organizing your product data using Google Sheets. It generates comprehensive reports categorizing products into Bestseller, Lowseller, Noseller, and Noshow based on specified performance metrics. You can set target Return on Ad Spend (ROAS) values and determine how much you’re willing to spend on low-performing products, ensuring that your budget is allocated effectively. This flow allows you to easily visualize your ads' performance and make informed decisions about where to prioritize your marketing efforts.

The Results

• Enhanced decision making by organizing critical ads data into clear performance categories.
• Optimized budget allocation based on performance, helping to reduce wasted ad spend.
• Automated data reports that save you time and provide insights immediately for actionable decisions.