• Optimize your keywords by switching from BROAD to EXACT match based on specific criteria.
• Enhance performance of underperforming keywords by analyzing metrics to make data-driven decisions.
• Automatically delete unproductive keywords to keep your campaigns focused and efficient.

About this flow:

This flow allows you to optimize your Google Ads keywords by automatically adjusting their match types based on performance metrics. Specifically, this flow reviews keywords currently set to BROAD match type and checks whether they meet defined criteria such as cost and conversions. If keywords are highlighted as unproductive, they can be changed to EXACT match type for improved targeting. In addition, those that do not meet the criteria will be removed from the account, helping you maintain a lean and efficient campaign.

The Issue

You might be facing challenges with wasted ad spend on keywords that aren't bringing in conversions or are costing too much without delivering results. Many advertisers struggle with identifying which BROAD match keywords are not performing well. As a result, you may end up with a bloated keyword list, leading to inefficiencies and missed opportunities to target keywords that could actually convert. How do you know which keywords to keep and which to discard? This flow aims to simplify this process.

The Solution

With this flow, you can automatically filter and optimize your keywords based on performance data. By using the Google Ads Keywords Report, you will identify BROAD keywords that have high costs but zero conversions. The flow then allows you to change these keywords to EXACT match type, making your ads more targeted. Furthermore, it will delete any unproductive keywords that don't meet your established benchmarks, allowing you to keep your ad campaign focused on effective keywords.

The Results

• Enhanced targeting of your keywords leading to improved conversion rates.
• Reduced wasted ad spend by eliminating keywords that don't perform well.
• Increased efficiency in your keyword management, giving you more control over your campaigns.