• Automatically pause Google Ads campaigns that are underperforming based on your defined criteria (ROAS and costs).
• Receive notifications for campaigns that were paused, keeping you informed of performance updates.
• Analyze campaigns from the last 30 days to determine which should be paused for improving your ad spend efficiency.

About this flow:

This flow is designed to help you maintain the efficiency of your Google Ads campaigns. It does this by automatically pausing campaigns that fall below your specified ROAS threshold (Return on Ad Spend) while also checking if the expenses exceed a defined cost limit. You specify your criteria, and the flow takes care of the rest, notifying you of any paused campaigns so that you're always aware of your ad performance.

The Issue:

Are you frustrated with campaigns draining your budget without producing results? You face this challenge often, and identifying underperforming campaigns can be time-consuming. Without accurate thresholds for ROAS and costs, your ad budget may be mismanaged, leading to inefficiencies. It's crucial to have a system that regularly assesses campaign performance and stops the ones that aren't meeting expectations, so you can focus your resources on what truly works.

The Solution:

This flow streamlines that process. By setting your ROAS threshold and cost limits, this flow automatically filters your campaigns based on their performance in the last 30 days. If campaigns fall below your defined metrics, they are paused, and you receive a notification to keep you in the loop. This way, you can ensure you’re only spending on strategies that deliver results, optimizing your overall advertising performance.

The Results:

• Improved budget management by halting poorly performing campaigns.
• Greater visibility with direct notifications on campaign status changes.
• Data-driven adjustments that enhance your overall ad strategy effectiveness.