• Automate product categorization based on performance metrics using the Labelizer Merchant Center Feed.
• Label products as Bestseller, Lowseller, Noseller, or Noshows to optimize campaigns effectively.
• Generate and update reports in a Google Sheets document showing label allocations and performance data.

About this flow:

The Labelizer flow is designed to automate the process of categorizing products in your Google Merchant Center based on their performance metrics. By leveraging key performance indicators (KPIs) like ROAS, impressions, and costs, you can efficiently label your products as Bestseller, Lowseller, Noseller, or Noshows. This categorization allows you to optimize your Google Ads campaigns by focusing on high-performing products while limiting budget allocation for underperformers. The flow integrates with Google Sheets, providing real-time reports to help you analyze and adjust your strategies accordingly.

The Issue:

Every day, you face the challenge of determining which products in your inventory deserve budget prioritization and which do not. Without a systematic approach, it's easy to misallocate resources to products that are underperforming or not generating sales. You might be asking yourself how to identify these problem areas quickly so you can adjust your marketing strategies effectively. This is a pain point that many advertisers deal with, leading to wasted budgets and missed opportunities for growth.

The Solution:

The Labelizer flow offers a straightforward solution by automating the categorization of products based on their real-time performance data. Using Google Sheets, you can set thresholds for minimum impressions and costs, which helps determine whether products should be classified as Bestsellers, Lowsellers, Nosellers, or Noshows. It automatically generates reports highlighting these categories, making it easier for you to tailor your Google Ads campaigns to focus on high-performing products and minimize costs on low-performing ones. With this flow, you'll maximize your marketing effectiveness.

The Results:

• Boosted campaign efficiency by focusing on high-potential products.
• Reduced spending on underperforming items in your Google Ads.
• Better insights into product performance with a clear report structure.