• Generate an actionable report from your Google Ads keywords using the Keywords Report flow.
• Filter keywords based on Click-Through Rate (CTR) to identify which keywords may not be performing effectively.
• Add these keywords as exact match to improve your campaign targeting and efficiency.

About this flow:

The Keywords Report flow is designed to help you optimize your Google Ads campaigns by evaluating keywords based on their performance. It automatically retrieves a keywords report from Google Ads for the last 14 days, allowing you to assess keyword performance metrics. You can filter keywords based on a specified Click-Through Rate (CTR) to determine which ones qualify as exact match keywords. This flow simplifies the process of maintaining a high-performing keyword list, ensuring that you are targeting the right terms effectively.

The Issue:

As a digital marketer, you often face the challenge of managing numerous keywords for your Google Ads campaigns. With many keywords getting less visibility or underperforming, it becomes crucial to identify performance issues quickly. You may find many of your keywords have low CTR, which negatively affects your ad's efficiency. Without an easy way to filter and analyze these keywords, you can lose track of valuable data and miss opportunities to refine your campaign. This inefficient management can lead to poor advertising outcomes and wasted budgets.

The Solution:

This flow provides a structured approach to keyword management by automatically generating a report from your Google Ads account. It retrieves keyword performance over the past 14 days, focusing on CTR to help you assess effectiveness. You can then filter out keywords that don't meet your defined CTR threshold, as specified in your setup. Finally, it allows you to add high-performing keywords as exact matches directly into your ad groups, enhancing your targeting precision and overall campaign success.

The Results:

• Streamlined keyword management through effective filtering and reporting.
• Improved campaign performance by targeting only relevant, high-CTR keywords.
• Enhanced visibility into keyword performance data, facilitating better decision-making.