• Analyze your keyword performance using the Keywords Report from Google Ads.
• Filter out items to exclude those with zero cost and low impressions.
• Generate a report in Google Sheets that captures the performance of keywords and burned budget in your campaigns.

About this flow:

This flow automates the process of tracking and analyzing your Google Ads keywords. It starts with fetching the Keywords Report from Google Ads to evaluate critical performance metrics such as impressions, clicks, conversions, and ROAS. The flow continues by filtering out keywords that have zero costs or very few impressions, allowing you to focus on your most impactful keywords. The final output is a structured report generated in Google Sheets, which provides a clear overview of which keywords are burning your budget without delivering results. This helps you make informed decisions on where adjustments are needed.

The Issue:

As an online advertiser, you know that poorly performing keywords can drain your budget quickly. You face the challenge of identifying these keywords amidst a sea of data. Without a streamlined process to analyze costs and performance, it becomes tedious and time-consuming to track what's essential. You risk overspending on keywords that don't drive conversions or traffic while underutilizing those that do. Finding the right balance is crucial to maximizing your return on ad spend (ROAS), and you need a solution that provides insights into your keyword performance efficiently.

The Solution:

This flow addresses your keyword analysis needs by automating the retrieval of performance data from Google Ads. You'll start by pulling the Keywords Report, then filter the results to eliminate keywords that have zero costs or low performance. Once filtered, the flow organizes and maps this data into a Google Sheets report. This report helps you visualize how your keywords are performing, allowing you to strategize on improving your ad spend efficiently.

The Results:

• Informed decisions on keyword performance by focusing on crucial metrics.
• Reduced burned budget by identifying and optimizing poorly performing keywords.
• Clear visibility into your keyword analysis through structured Google Sheets reports.