• Identify and track poorly performing landing pages using CPA and cost thresholds.
• Automatically create a report of landing pages that exceed these benchmarks in Google Sheets.
• Generate actionable tasks in ClickUp for high-priority review of each page.

About this flow:

This flow is designed to help you identify and manage your underperforming landing pages effectively. You'll set a minimum cost benchmark and a maximum CPA benchmark to establish clear criteria for evaluating your landing pages. The flow retrieves performance data from your Google Ads account, checking the performance of landing pages over a selected timeframe. If any landing page meets the criteria for being underperforming, it will be documented in a Google Sheet titled 'Bad Performing Landingpages'. In addition, ClickUp tasks will be created automatically for team members to review and take action. This approach helps you maintain and optimize your ads by focusing on pages that need improvements.

The Issue

As a marketer, you want to ensure that every landing page is contributing positively to your advertising efforts. However, without a structured analysis, you might be wasting your budget on pages that are not performing well. You might face situations where costs are high, but conversions are low, resulting in a poor Return On Ad Spend (ROAS). To solve this issue quickly, you need a reliable method to track your landing pages, understand what's hurting your campaigns, and decide on actions to improve performance. That's where this flow fits in perfectly.

The Solution

This flow provides a seamless way for you to automatically audit your landing pages against your established benchmarks. By setting a minimum cost and maximum CPA, the flow filters out landing pages that aren't meeting your expectations. It then collects data from your Google Ads account and stores the results in a Google Sheet for easy reference. Additionally, based on the findings, action items will be generated in ClickUp that highlight the pages needing your attention, ensuring a data-driven approach to optimization.

The Results

• Identify underperforming landing pages based on CPA and cost metrics, streamlining decision-making.
• Automatic generation of performance reports in Google Sheets for effective tracking.
• Instant task creation in ClickUp allows for proactive management and timely follow-up on changes needed.
• Enhance your advertising efficiency by focusing on optimizing pages that directly impact your budget and performance.