• Categorize products based on recent performance using defined KPIs.
• Build targeted Google Ads campaigns by labeling products as Noshows, Noseller, Lowseller, or Bestseller.
• Access a report showing product allocation between defined labels.

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About this flow:

With the labelizer flow, you can categorize your products based on recent performance. This categorization allows you to label products via the Google Feed and assign them to the following buckets: Noshows, Noseller, Lowseller, and Bestseller, based on whether or not they fulfill certain criteria for the following KPIs: ROAS, impressions, and costs.

Based on these categories, you can build campaigns within your Google Ads account and assign different budgets and goals to high and low-performing products. This flow changes your custom label accordingly.

The labels are included in a supplemental feed, which can be directly integrated into Google Merchant Center. Click here for instructions on how to integrate the supplemental feed into your Merchant Center Next.

Click here for instructions on how to integrate the supplemental feed into your Merchant Center.

This flow, in addition to your supplemental feed, also provides a report on how your products are allocated between the defined labels.

The Issue:

Many advertisers treat all products equally in their campaigns—despite clear differences in performance. This often leads to wasted budget on products that don't sell, haven't even shown in ads, or consistently underperform. Without clear visibility into product-level KPIs like ROAS, impressions, or cost, it becomes difficult to make smart optimization decisions. Campaigns end up bloated with poor performers, and valuable products don't get the attention they deserve. Without structured labelling in your Google Feed, you're missing out on the opportunity to target high-performing products more aggressively and reduce spend on low-performers. That's where this flow comes in.

The Solution:

This flow solves the problem by automatically categorizing your products based on real performance data. Using KPIs like ROAS, impressions, and cost, it assigns labels such as Noshows, Nosellers, Lowsellers, and Bestsellers. These labels are added to a supplemental feed, which you can directly connect to Google Merchant Center. With this setup, you can build targeted Google Ads campaigns that treat high- and low-performing products differently—allocating budget where it drives results and cutting waste where it doesn't. The included report gives you full transparency into product allocation, helping you make informed decisions and continuously improve your campaign structure.

The Results:

• Smarter campaign structure by targeting products based on actual performance (e.g., pushing Bestsellers, limiting Nosellers).
• Improved budget efficiency by reducing spend on underperforming products and increasing investment in high-converting ones.
• Full visibility into how products are performing and categorized, thanks to a clear performance-based report.