• Identify bad-performing landing pages based on their ROAS and cost metrics.
• Compile and store this data into a Google Sheets spreadsheet for further analysis.
• Create ClickUp tasks to alert team members about underperforming landing pages that need attention.

About this flow:

The Bad Performing Landing Pages flow automates the process of identifying underperforming landing pages in your Google Ads account. This flow evaluates key performance indicators such as Return on Ad Spend (ROAS) and costs over a specified timeframe. If landing pages do not meet the defined benchmarks, they are recorded in a Google Sheets spreadsheet titled "Bad Performing Landingpages." This allows for easy tracking and awareness of problem areas within campaigns. Furthermore, the flow generates tasks in ClickUp to notify relevant team members for quick action, ensuring that your landing pages are optimized for better performance.

The Issue:

Managing various landing pages can be overwhelming, especially when they don't perform as expected. You might notice that certain pages incur costs without generating sufficient returns. Without an efficient monitoring process, you risk wasting your marketing budget on ineffective landing pages. This can lead to missed opportunities and increased costs without the desired conversions. Understanding which landing pages are underperforming requires regular analysis, which can be time-consuming and prone to oversight. That's where the Bad Performing Landing Pages flow helps streamline your performance evaluation, allowing you to focus on improvements rather than getting bogged down in data analysis.

The Solution:

With the Bad Performing Landing Pages flow, you can easily identify underperforming landing pages in your Google Ads campaigns. It pulls data for a specified timeframe and checks if any pages fall below your set benchmarks on ROAS and cost. All qualifying pages are added to a designated Google Sheets spreadsheet, allowing you to see performance metrics at a glance. Additionally, the flow will automatically create ClickUp tasks to alert your team, ensuring that necessary actions are taken to optimize these pages. This seamless integration of data and action provides clarity and facilitates efficient resource management.

The Results:

• Improved visibility on which landing pages are underperforming based on ROAS and cost thresholds.
• Streamlined tracking of problematic landing pages in a centralized Google Sheets spreadsheet.
• automated notifications for team members through ClickUp tasks, enhancing accountability and response time.
• Better allocation of marketing resources by focusing on high-performing pages while addressing issues with low performers.