• Automatically manage your ad sets to optimize performance based on landing page view rates.
• Maintain a changelog of paused ad sets for easier tracking.
• Send out notifications to specified recipients about paused ads and their performance metrics.

About this flow:

With the Ad Set Performance Tracker, you can automatically manage your ad sets based on a performance metric known as the Landing Page View to Impression rate. This flow helps you track ad sets that underperform by pausing them when they fall below a set benchmark. Additionally, a detailed changelog is maintained in a Google Sheets document to ensure you keep track of all paused ads and their respective metrics. You can also send out notifications to key recipients, alerting them of the changes made in the ad sets and providing key performance insights.

The Issue:

You often find yourself overwhelmed by the sheer number of ad sets running in your campaigns, not knowing which to optimize or pause. Ineffective ad sets can lead to wasted ad spend, reduced efficiency, and ultimately, a lower return on investment (ROI). Without a way to monitor and update the performance of your ads regularly, it can feel like guesswork when it comes to managing your campaigns. You need a simple yet effective method to identify underperforming ad sets that are dragging down your metrics.

The Solution:

This flow solves your challenge by automatically analyzing your ad sets. It focuses on key performance metrics, specifically the Landing Page View to Impression rate. When an ad set drops below your specified benchmark, it gets paused to cut costs and eliminate inefficiencies. Additionally, changes are logged in a Google Sheet, providing you with a clear overview of paused ad sets. Notifications are sent to designated recipients, ensuring that everyone stays informed about performance improvements in real-time.

The Results:

• Increased efficiency by automatically pausing underperforming ad sets;
• Improved visibility into ad performance with a detailed changelog;
• Real-time notifications keep stakeholders informed and accountable.