• Detect anomalies in ad clicks by comparing yesterday's performance against a specified threshold.
• Receive alerts when clicks exceed the defined limit, allowing for timely adjustments.
• Utilize performance data from Google Ads to ensure campaigns are optimized and functioning effectively.

About this flow:

With this flow, you can effectively monitor your Google Ads campaigns by detecting anomalies in clicks. Each day, the flow checks yesterday's click performance against a specified benchmark or threshold that you can define, such as a 25% deviation. The system automatically tracks clicks over the last day and the past month, providing you with a clear overview of performance trends.

When anomalies are detected—meaning yesterday's clicks either increased beyond the set threshold or fell below a certain level—you'll receive an instant notification. This empowers you to take swift action, ensuring your campaigns maintain optimal performance and budget utilization. The integration with Google Ads means you're plugged directly into your advertising insights, helping you manage your campaigns like a pro.

The Issue:

In the fast-paced world of digital ads, anomalies in performance data can lead to missed opportunities and wasted budgets. You might find that your ad campaigns often fluctuate unexpectedly, either getting too many clicks or too few. When this happens, it can be challenging for you to make informed decisions on adjustments. Without a reliable system in place to catch these fluctuations in real time, you risk mismanaging your budgets and potentially optimizing campaigns for the wrong targets. Finding out about these discrepancies after the fact can cost you both time and profit.

The Solution:

This flow addresses these issues by automating the process of detecting click anomalies. Leveraging data from Google Ads, it systematically compares yesterday's clicks against your defined threshold—like a 25% deviation. If clicks exceed or fall below this limit, a notification is triggered immediately, alerting you. This streamlined approach not only saves time but also helps you optimize your advertising strategies more effectively. By having this system in place, you can stay ahead of potential issues and make quicker, data-driven decisions to enhance your overall campaign performance.

The Results:

• Immediate alerts on significant changes in clicks, ensuring you stay updated.
• Optimized campaign performance by addressing anomalies as they arise.
• Better budget management through timely notifications that allow for quicker reactions.