• Identify and pause underperforming keywords based on CPC criteria.
• Streamline your Google Ads campaign by managing keyword status effectively.
• Gain insights through reporting on keyword performance in the last 30 days.

About this flow:

In today's competitive landscape, managing your Google Ads campaigns efficiently is crucial for success. This flow is designed to help you identify and pause underperforming keywords based on their average CPC. The process begins with pulling a Keywords Report from Google Ads. By filtering keywords that exceed your specified maximum CPC, you can automatically manage the keyword status, ensuring that only the most efficient ones remain active in your campaigns.

The Issue:

Are you struggling with managing your Google Ads keywords effectively? You might notice that your budget is being drained by low-performing keywords, resulting in less valuable clicks. Each day, you have to sift through multiple keywords to see which ones to pause based on their CPC performance. Without a streamlined process, you can end up wasting time and money on keywords that aren't contributing to your campaign goals.

The Solution:

This flow automates the tedious task of managing keywords in your Google Ads campaigns. It retrieves a Keywords Report for the last 30 days and filters out keywords based on your defined CPC threshold. If a keyword's average CPC exceeds your set maximum, it will be automatically paused by the flow. This ensures efficient budget management and directs your efforts towards keywords that provide better returns.

The Results:

• Increased campaign efficiency by focusing on high-performing keywords.
• Cost savings by pausing keywords that exceed your CPC threshold.
• Enhanced visibility into keyword performance through regular reporting.